Activities – Page 2 – Insight Foresight Institute

Futures of Food Consumption in 2035 in Europe: On Sustainability, Health and Technology

Insight Foresight Institute (IFI) is a partner of the Consumer Observatory of the EIT Food, supported by the European Union. The Consumer Observatory is considered Europe’s central hub for current and future consumer insights on agrifood topics. IFI coordinated a foresight exercise that explored the future of food consumption and the agrifood ecosystem in Europe in 2035, with a particular focus on emerging technological opportunities and on the spectrum of (un)sustainable and (un)healthy consumer choices.

Exploring alternative scenarios broadens one’s perspective, extending it further into the future and revealing potential threats and opportunities that might otherwise be overlooked or dismissed as improbable. While scenarios often include both a future end-state and the pathway leading there, in this case, the narratives (written in the present tense, as if already set in the future) each portray a different day in the year 2035. During the summer and autumn 2024, Insight Foresight Institute organised online workshops to develop four alternative future scenarios:

Scenario A: Green and me – A day in the European high-tech food ecosystem in 2035.

Scenario B: Frugal and local – A day in a European localised food sector driven by community values in 2035.

Scenario C: Cost and control – A day in a European decayed food ecosystem focused on industrial efficiency in 2035.

Scenario D: Highs and lows – A day in a European unequal high-tech food ecosystem in 2035.

The analysis of the four scenarios for food consumption led to the identification of a number of issues that could be relevant for today’s decision-makers.

Guiding consumers towards one-health choices.
Embracing innovative (new and ancient) mood-related food ingredients.
Prioritising animal welfare.
Mainstreaming precision nutrition.
Scaling up localised food systems.
Embracing soilless agriculture.
Empowering farmers and prosumer communities.
High-tech risks.
Balancing global vs local dynamics.

Additional information

Totti Könnölä, Insight Foresight Institute. “Futures of Food Consumption in 2035 in Europe: On Sustainability, Health and Technology”- EIT Food Consumer Observatory, co-funded by the European Union. Published in August 2025.

Acess to full briefing paper

Futures of Food Consumption in 2035 in Europe: On Sustainability, Health and Technology

European R&I Foresight and Public Engagement for Horizon Europe

Insight Foresight Institute coordinated this Foresight on Demand project for DG RTD. It aimed at providing timely foresight intelligence and forward-looking policy briefs to the European Commission for purposes of R&I policy on the following topics:

Futures of Civic Resilience
Futures of Green Skills and Jobs
Futures of innovation and IP regulation
Futures of Science for Policy in Europe
Futures of Using Nature in Rural and Marine Contexts in Europe

This project aimed at:

Providing timely foresight intelligence and forward-looking policy briefs to the European Commission for purposes of R&I policy on the mentioned topics.
Providing a hub for Europe’s R&I foresight community and a space in which foresight agencies and researchers can share knowledge and tools.
Networking EU-supported R&I projects with important foresight elements and promoting their results to policymakers, including via Horizon Futures Watch quarterly newsletters.
Promoting broad public engagement with foresight for R&I policy, including stakeholders as well as the public and covering all sections of society, from scientists and engineers to policy-makers, artists, intellectuals and engaged citizens.

Further information

“European R&I Foresight and Public Engagement for Horizon Europe”. In European Commission: Directorate-General for Research and Innovation.

Acess to project information

European R&I Foresight and Public Engagement for Horizon Europe

Futures4Europe Platform

Futures of Civic Resilience in Europe – 2040: Scenarios and Policy Implications

Insight Foresight Institute participated in the Foresight on Demand consortium studying “Futures of Civic Resilience in Europe – 2040: Scenarios and Policy Implications”. The study developed a policy brief exploring four possible future scenarios for 2040 and their implications for current decision-making. Also, recommendations for R&I policy measures were defined to address any given social effect. The work was part of the larger platform project named “European R&I Foresight and Public Engagement for Horizon Europe” for the European Commission, coordinated by Totti Könnölä, the CEO of Insight Foresight Institute.

The brief outlines the major societal challenges which are changing the landscape of the European Union. Since the beginning of the 21st century, the instability of the economy and the difficulty of the EU to respond to it have contributed to the lack of trust among citizens. The report considers civic resilience as the ability of a community to prepare and adapt to adversities. It calls for local commitment, preparedness beyond the support of the public administration and the private sector.

Futures of Civic Resilience in Europe develops four alternative scenarios with the aim of helping policymakers prepare for future crises and strengthen the resilience of civic society today. The scenarios are identified around two main axes (technological & economic adaptation and social & environmental stewardship):

1st scenario: both axes are high, it is denominated as the ideal future. Low levels of community and individual resilience, civic society would not be ready to face an unexpected event.

2nd scenario: techno-economic adaptation is low, but socio-environmental stewardship is high. Institutional void, but strong community consensus, which means that citizens are subordinate to the collective, and there is a low level of individual resilience.

3rd scenario: high techno-economic adaptation meets low socio-environmental stewardship. It represents a risk to the social fabric due to the omnipresence of technology. In a homogenised alienated society where social institutions are annulled, the only possible resistance may come from the individuals.

4th scenario: it is regarded as the worst-case scenario, where both axes are low. It would be a radical context where both community and individual resilience may be high because hostile environments reinforce the survival instinct.

Keeping in mind the unpredictability of the social effects of technology and the importance of public services and local actors for civic resilience, it is important to engage broadly with actors responsible for public services in the definition of R&I policy agendas. Thus, R&I measures could:

Stimulate a radical social innovation through “glocal” (local but with global impact) creative initiatives.

Identify and define boundaries for upcoming cutting-edge technologies implantation, prioritizing social stability and welfare.

Define agendas in resilience research, oriented to explore new potential needs and new ways of addressing existing needs.

Make existing public services more effective and resilient, for instance, via education and health.

The study highlights that in addition to R&I agendas, civic resilience can be strengthened by improving governance, local democracy, public services and education policies.

Further information

Enric Bas, Kezia Barker, Carsten Claus, Louise McHugh, Florian Roth and Totti Könnölä. “Futures of Civic Resilience in Europe – 2040: Scenarios and Policy Implications”. Publications Office of the European Union, 2024.

Acess to full report

Futures of Civic Resilience in Europe – 2040: Scenarios and Policy Implications

Foresight Case Study on Land Use Futures in Europe and Beyond

Insight Foresight Institute’s CEO Totti Könnölä, alongside Philine Warnke, led a Case Study, called “Land Use Futures” which explored how a strong focus on ecosystem flourishing could change the current thinking about land use competition. The study was part of the Foresight on Demand project ‘S&T&I for 2050: Science, Technology and Innovation for Ecosystem Performance – Accelerating Sustainability Transitions’ for the European Commission DG RTD.

Status Quo and System Change Analysis

The dynamics of change in global land use are explored from diverse perspectives. After briefly exploring the current distribution of land use, the focus moved to dynamic changes in ecosystems. These aspects are: de- and re-deforestation, land use for agriculture, land degradation, biofuel land use, land use for renewable energy, land use by mining and quarrying, land grab from rich to poor, and land health as an underlying driver of global pandemics, rewilding, land use for tourism, urban sprawl versus densification, floor space per person, human scale city planning and debate around public space ownership and publicness.

Scenarios

Building on the analysis of the dynamic changes of land use, the experts developed three alternative scenarios for the future of land use.

Efficiency and optimisation of land use – Scenario P1: This scenario builds on the current trend of heavy exploitation of the land and it emphasises the optimal use of ecosystem services, especially using land for ensuring maximum production of food and other natural products and resources. Accordingly, land across the EU would be matched to the most appropriate use considering Europe in a globalised world with intensive movement of goods, capital, services and people.

Towards Effective Multiple Use of Land – Scenario P2: In this scenario, society’s needs are met regionally in a coherent relationship between people and their resources. In this less globalised economy, there is a move towards regional autonomy. A Europe that has a greater appreciation of the resources that are available regionally and of the value of trying to live without external inputs, with the help of technological developments. Serving the regional population and keeping regional coherence are key priorities. This reduces the need for transportation and its negative effects. This scenario builds on emerging practices spinning around multiple land use, which refers to the use of land for more than one purpose, for example, grazing of livestock, recreation and timber production.

Land use adapting to nature – Scenario P3: This scenario has emerged after a series of crises and system breakdowns in the context of the climate catastrophe. The economic, social and physical repercussions have halted economic growth and led to a reduction of life expectancy and shrinking of human population. As a means of survival humans are forced to seriously engage with ecosystems. In doing so they are building on the one hand on elements from Indigenous legal thinking about land such as property as “curation”, property as making kin, property as reconciliation, counselling with nature and on the other on early initiatives such as recognising rights of ecosystems or the forming of the “Loire Parliament”.

STI Conclusions

This case study examined three land use scenarios, revealing key trade-offs between efficiency and sustainability. The single-use approach maximises localised efficiency but risks ecosystem harm by ignoring systemic impacts. Multiple-use requires significant learning to integrate diverse practices across urban/rural contexts, while the immersive approach aligns with nature-based solutions and indigenous knowledge. The analysis highlights a necessary evolution: from P1’s land-efficient innovation (exploitative) to P2’s multi-functional use and ultimately P3’s nature-positive adaptation (symbiotic). These scenarios frame a crucial paradigm shift – moving from human-centric land exploitation to nature-adaptive relationships.

Further information

Totti Könnölä and Philine Warnke. Case Study 2: Land Use Futures. In European Commission: Directorate-General for Research and Innovation, Klaus Kubeczko, Project Coordination, Michael Bernstein, Dana Wasserbacher, Beatrix Wepner, Philine Warnke, Totti Könnölä, Liviu Andreescu, Bianca Dragomir, Radu Cristian Gheorghiu, Carlo Sessa, Daniel Cassolà, Žilvinas Martinaitis – “S&T&I for 2050 Science, Technology and Innovation for Ecosystem Performance- Accelerating Sustainability Transitions”. Publications Office of the European Union, 2023.

Acess to full report

S&T&I for 2050 Science, Technology and Innovation for Ecosystem Performance- Accelerating Sustainability Transitions.

Foresight Workshops identifying Future Topics for European Research Area

Insight Foresight Institute is part of ‘Eye of Europe’ – a foresight project within Horizon Europe. The project has organised various thematic workshops with diverse stakeholders. Insight Foresight Institute prepared a policy brief based on these workshops. The brief also informs about the upcoming workshops and the futures4europe platform, the online home of the European foresight community, where visitors can explore a rich collection of foresight projects, showcase their work, and discover foresight-related upcoming events.

Key messages from the first workshops:

I. Long-term Future of Democracy in the EU and Beyond: The online workshop, organised by the Austrian Institute of Technology, brought together international experts to explore future challenges for democratic systems using a multi-method approach, including roundtable discussions on governance and a “literary quartet” analysing democracy in science fiction. Key takeaways emphasised media pluralism, long-term thinking, and diversity as essential for safeguarding democracy, while exploring alternative governance models and community-led solutions to global challenges like climate change.

II. Future of Sustainable Fashion: The two Future of Sustainable Fashion workshops in Greece, organised by Helenos Consulting, explored the intersection of sustainability, technology, and societal values in the fashion industry using participatory foresight methods. Participants examined key challenges—such as supply chain transparency, smart textiles, inclusive design, and eco-friendly materials—through speculative “What If” scenarios and mixed-media artefacts. To drive systemic change, the workshops called for policy frameworks that prioritise green practices, fair labour, and transparent supply chains, ensuring sustainability becomes mainstream in the industry.

III. Futures of Science and Conflict via Scenario Development: The online workshop, organised by Fraunhofer ISI, explored future scenarios for science and research communities amid growing geopolitical tensions. Using the Tetralemma method (see Figure below), participants analysed key influencing factors—such as AI integration, disinformation, disaster preparedness, and shifting power dynamics—and outlined 3-4 potential trajectories for each. While the workshop laid the groundwork for strategic foresight, participants stressed the need for sustained, in-depth efforts at the EU and national levels to prepare for an increasingly unstable world.

IV. European Industrial Decarbonisation and Global Context Scenarios: The two-day workshop in Spain, organised by Insight Foresight Institute, focused on identifying R&I pathways for industrial decarbonization in Europe amid global uncertainties. Aligned with the EU’s net-zero goals, discussions centred on how to enhance competitiveness while transitioning key sectors like energy, manufacturing, and transportation.  Key focuses included advanced heat pump technologies for clean industrial heating and solvolysis for recycling composite materials in sectors like automotive. Discussions highlighted integrating AI, biotech and carbon removal to create smart, climate-positive industrial ecosystems. These innovations aim to support the EU’s net-zero targets while boosting competitiveness through sustainable manufacturing solutions. 

Tetralemma method used in the workshop 'Futures of Science and Conflict via Scenario Development'.

Future topics and upcoming workshops:

The Knowledge of our Civilisation(s) in 2040: it will explore the future knowledge in human civilisation in the face of multiple drivers of change. (Berlin)

Emotion Ecosystems: it will investigate the impact of technologies like affective computing and brain-machine interface on individuals and collectives. (Bucharest)

Democracy and Technology: it will reflect on democratic approaches to risks connected with new technologies and their impacts on various societal groups. (Prague)

Aging and Assisted Living Technologies: it will analyse future ways of integrating smart and digital technologies into assisted living and care for older adults. (Berlin)

Public Policy and Change of Diets: it will reflect on policy inroads into future pathways towards healthy and sustainable diets. (Paris)

New foresight approaches and communities:

The pilot workshops engage 350+ stakeholders in face-to-face sessions across Madrid, Prague, Berlin, and other cities, plus 50-60 online participants, alongside 300-500 respondents in a Delphi consultation. They bring together experts, policymakers, entrepreneurs, and citizens to apply foresight methods on R&I’s role in Europe’s future. Led by Eye of Europe, the workshops aim to build a dialogue-driven community and mobilise collective foresight intelligence. Key outcomes will be compiled in a handbook, with insights shared across all activities. To stay updated, stakeholders can follow Futures4Europe and join the European foresight network.

Further information

European Commission: Horizon Europe – Eye of Europe. Policy Brief Nº 1. “Future Topics for European Research Area” Totti Könnölä and Aaron B. Rosa.

Future events: https://www.futures4europe.eu/pages/event

Acess to policy brief

Future Topics for European Research Area