Press – Insight Foresight Institute

New strategic alliance with Experience & Wiser

Madrid, January 2025 – Insight Foresight Institute (IFI) and Experience & Wiser (E&W) have joined forces to make the business sector more innovative and sustainable. This agreement aims to provide joint solutions to entities in areas such as talent management, international business strategy, and sustainable innovation.

About Experience & Wiser

E&W is a consulting firm specializing in business strategy and talent management. The firm’s core activity focuses on helping companies tackle challenges in these areas. Experience & Wiser develops strategic plans to enhance business positioning through talent attraction and retention.

More information at: https://www.e-w.es

An innovative approach to the business future

Insight Foresight Institute firmly believes that building a sustainable future largely depends on integrating new technologies and sound business management, both strategically and in terms of human capital. The alliance with E&W enhances IFI’s ability to translate advanced research into tangible strategies that drive business development on a global scale.

Executives from both entities have identified key areas in which they will collaborate after forming this alliance:

Sustainable Growth Strategies: Designing strategic plans that guide businesses toward long-term success.

Boosting Innovation and Corporate Entrepreneurship: Encouraging creativity and disruptive ideas to drive transformation and differentiation within the sector.

Talent Development and Organizational Resilience: Providing tools for organizations to manage change and strengthen their human teams in the face of new challenges.

Statements from the executives of both entities

Totti Könnölä, CEO of Insight Foresight Institute, states:

“To advance towards a more sustainable economy, it is essential to adopt technological and social innovations, but also to develop new skills and transform the way we work. The alliance with Experience & Wiser allows us to enhance our vision and enrich the solutions we offer to companies and institutions.”

Olga Ramírez, Managing Partner at Experience & Wiser, adds:

“This alliance strengthens our ability to support companies in adapting to an increasingly competitive and changing environment. Together with IFI, we will be able to offer our clients a broader vision and more innovative solutions to anticipate challenges and build a sustainable and competitive future.”

Press Contact

Experience & Wiser: contacta@e-w.es

Insight Foresight Institute: info@if-institute.es

Action, agency, actionable: the semantics of innovation

José Manuel Leceta, chairman of IFI Advisory Board, writes on innovation in the Spanish newspaper, CincoDías.

“… When I prefaced the book of my friend Ángel Alba ‘Minimum Viable Manual of Innovation’ (Innolandia), I pointed out my particular definition of innovation as knowledge in action. But my interest in philosophy leads me to wonder about the origin of the ideas and concepts in use. Related to action, I find an article this summer on the phenomenology of the agency function that, in its general sense, refers to one of the most important qualities of the human being: the ability to act intentionally and therefore, to achieve goals guided by reason. The semantic richness of the term is also at the base of the innovation agencies to which I have dedicated most of my professional life and which, despite their public nature, participate in an investment and business logic.

To the agency function and agencies, I would like to add in these lines the adjective actionable, which the RAE defines as: said of a mechanism, which can be operated. And this with regard to two proposals to imagine the future post-Covid-19. First of all, the 10 technologies that the Chair of the Rafael del Pino Foundation presented by the entrepreneur scientist and admirable friend Javier García Martínez, whom I met in my time at the head of the European Institute of Technology as one of the three advisers of the founding president, Martin Schuurmans… “

Read the full article in Spanish

https://cincodias.elpais.com/cincodias/2020/08/06/opinion/1596704366_711027.html

Credits foto: Manuel Lorenzo EFE

Towards the smart and circular economy

CEO of Insight Foresight Institute, Totti Könnölä, writes in the Telos Magazine on the role of digitalization in circular economy. Digitalization can significantly reduce emission levels and the polluting impact of human activity on the environment.

The economic model that society has lived up to now is the linear one that follows the sequence: extract – manufacture – use – throw away and that requires large amounts of cheap and easily accessible energy and other resources, with evident negative environmental consequences. The consumption of these resources is reaching the limit of its physical capacity. Luckily companies are increasingly looking for win-win solutions providing simultaneously greater business competitiveness and a better environmental results.

An alternative that has more and more advocates is the so-called Circular Economy, based on the following three principles:

design to reduce waste and pollution;
keep equipment and materials in use longer ; and
regenerate natural systems.

Applying these three principles involves changing value chains and of business models, which makes it possible to transform the entire economy toward a new paradigm, a more sustainable system.

This concept is capturing interest from both companies and policy makers. In line with the ‘The New European Green Deal’, the European Commission adopts an EU industrial strategy to tackle the double challenge of green and digital transformation. The goal is to harness the potential of digital transformation, which is a key enabler to achieve the goals of the Green Deal. Also in Spain, the Government has elaborated the strategy to promote the transition to the Circular Economy. Including this article results from the debate organized by the Foundation Spain Digital indicating among other initiatives real and growing interest in circular economy.

More information

Download the article in Spanish (free)

Access to the full issue of the Telos including this article.

Digitalisation as the gear for circular economy

Totti Könnölä, experto en economía circular. FUNDACIÓN RAMÓN ARECES — Totti Könnölä, expert in circular economy. FUNDACIÓN RAMÓN ARECES

El Mundo, the leading newspaper in Spain, interviews Totti Könnölä on digitalisation and circular economy.

Totti Könnölä defends the role of ‘big data’, industry 4.0 or the economy and collaborative platforms as spurs to achieve economic and environmental sustainability.

A total of 16 tons. That is the amount of materials that each European consumes during a year. Of them, six tons end up turned into waste. And, of these, around 50% end up forgotten in a landfill with the consequent environmental impact and for the health of all.

This is an untenable situation for anyone with some common sense and who has driven political efforts of various kinds (recycling, restrictions on industrial waste, …), BUT often without addressing the root of the matter: the real nature of products and how they are generated, consumed and reused. We better talk about designing products thinking of their future beyond the life-cycle. To change our mindset from a model with beginning and end, to another where there are no extremes and everything flows forever.

“What we have now is a totally linear value chain, in contrast to what is being proposed by the circular economy: a systemic change that will allow us to reuse the products to create new ones and thus close the entire life cycle of the goods.“, Says Totti Könnölä, executive director of the Insight Foresight Institute. This man, whose life is halfway between Finland and Spain, is a recognized expert in innovation and sustainability.

The reason that the circular economy has not been firmly committed is that “typical chains have many actors and each of them seeks to optimize its business, but only does so with its share”. That inevitably results in a problem that is not technical (the recycling of materials takes years), but a business model. «The question is mainly organizational. Even in many cases, the waste is separated and then it ends up coming together again because it can not be used,” says Könnölä in an interview with INNOVADORES held at the Ramón Areces Foundation.

Faced with this panorama, marked by the dissonance between theory and practice, we asked Könnölä about the disruptor that makes this philosophy take off once and for all, not from production, but from survival as a species. «Digitization is key. Thanks to trends such as big data, we can take full traceability of the materials, know what their history is and how we can make better use of them, “he explains.

“concepts such as the collaborative platforms [e.g. Airbnb] allow better use of existing resources, avoiding the production of more goods than necessary. In addition, digitalization also facilitates that many products that were previously bought and sold, are now marketed as a service. By controlling the whole life cycle of the product, companies can design for future recycling or perform a more efficient preventive maintenance that reduces the need for spare parts.

Betting on the circular economy is the simplest solution to avoid reputational potholes derived from the purchase of materials (such as metals or minerals used in electronics) to countries in conflict, while reducing installed volatility in the commodity markets.

The platforms, adds this guru of the second opportunities, are especially interesting because, “as has happened with the music industry, intermediaries are removed from the chain, causing the different agents to abandon their traditional roles to connect or even be themselves both the producers and consumers of the same good ».

Some meeting points between two vertices can also be extended to the less glamorous area of waste. “In Atlanta (USA) they have created a platform to coordinate the collection of garbage and make matching with companies that can take advantage of it. That is to make an innovative use of waste. turning the problem of garbage into tremendous opportunities ». If we add to this equation the 4.0 industry and its capacity to personalize products and adjust the use of materials to the maximum, we have the perfect bases to make the circular economy a reality.

But first, as with any great revolution, we have to change our mentality. The citizens, of course, but also the companies. “As consumers we are vague, we do not look at the data where a product comes from and, furthermore, it is difficult to know. Now, with big data, we generate more information for users and that is an opportunity for companies that want to differentiate themselves in the market because of their transparency and trust, “Könnölä summarizes.

“Companies must also change the chip with what they understand with sustainability. For example, Apple boasts in its reports of the use of clean energy in its servers, but then uses different combinations of materials in its mobile phones that are very difficult to separate once their life cycle is over. Also, they prevent their equipment from opening easily, which makes it difficult to recycle other components. It is a question of your brand, but it is essential that you design your products thinking about their future uses.“

All this without forgetting the primary role of the public sector in these issues. “The Administration should guide and accelerate the adoption of the circular economy through environmental policies and reducing legal uncertainties in these matters. For example, stop crushing collaborative platforms and blocking new technological possibilities. But everything is a process of learning and continuous adaptation, not only in terms of the circular economy, but also for the digital economy and society in general”.

The interview available in English in El Mundo.

Find out also about our training on platforms.

Is it possible to achieve smart specialization?

Juan Mulet Melia, a member of the Innovation Council of IFI, and Totti Könnölä, CEO of the Insight Foresight Institute (IFI), write in Cinco Días, one of the leading economic journals in Spain, to promote smart specialization in the regions.

The aim of any policy to promote innovation is to make more innovative companies, and those that already are, to address innovations that generate greater added value. An innovative company sees innovation as one of its operations in pure business logic. However, companies that are not innovative consider that it does not compensate them to assume the inherent risk of any innovation. For this reason, innovation policies will only be effective when they are able to reduce the technological, commercial, organizational or financial risk acceptable.
Two are the ways in which policies to promote innovation are usually pursued. One, of general application, is financial aid, which must be sufficient to make the risk acceptable to a company that feels averse to innovation. The safest way to waste public money is to design financial policies for innovation with scarce resources.
The second path is to facilitate access to the technologies needed to develop innovations. If there are already sources of adequate technology, this path will be less expensive, but only reduce the technological risk, leaving intact commercial, organizational and financial…

Link to full article

Image: Gitty Images / Cinco Dias