The Chairman of IFI Advisory Board, José Manuel Leceta connects in his latest book the innovation with the fractals that are mathematical objects present in nature. Halfway between art and science, they describe complexity with simplicity, knowing the underlying pattern that is reproduced at different levels.
Successful innovation must also be simple, although it is not always simple. What if, as with fractals, there are underlying structures that reproduce at different levels? In essence, that is the thesis of his book ‘ Fractal Innovation’. And for this, he defends that innovating is betting on people; that entrepreneurship is a contact sport and that, like life, innovative entrepreneurship is a journey. This work is an original reflection on a complex phenomenon, from the conviction that those who understand the dynamics of change that induce innovation and entrepreneurship will be in a better position to understand the world a little better.
Manuel de la Rocha Vázquez was born in Madrid in 1972. Currently, he works as Financial Advice Deputy Director in ‘ICEX Exportaciones e Inversión’. Master´s degree in Business Management from Universidad Autónoma de Madrid (1995), Master in Iberoamerican Higher Education form Universidad Complutense de Madrid (1996) and Master in Economic Policy from the Columbia University in New York (2000). Manuel has worked for several international organisations, like the European Commission and the African Development Bank or the World Bank, among others in the office of Nairobi, Kenya. Between 2007 and 2010 he was adviser of the Development Policy Director of Foreign Affairs Ministry of Spain. Later on, he was adviser of Agencia Española de Cooperación Internacional para el Desarrollo (AECID) and he worked as Senior Financial Analist in ‘España Expansión Exterior’. In 2014 he went into politics and was named Secretary of Economics of PSOE, position that held until October 2016. He regularly cooperate with the ‘Fundación Alternativas’ and with Universidad Internacional de la Rioja (UNIR) and is founding member of Asociación de Economistas Frente a la Crisis. Manuel has published numerous articles and reports about economy and international commerce, global governance, development policies or the euro crisis.
Juan Mulet, the member of IFI Innovation Council writes in Cinco Dias, one of the leading economic daily papers in Spain on how innovation, purchase and employment are, or should be, connected.