Platforms play a fundamental role in digital ecosystems; they are the “medium” in which these ecosystems are developed through the interactions between users, developers and other stakeholders. The irruption of platforms and their associated digital ecosystems generates profound changes in the economy.
Insight Foresight Institute faces this challenge by offering a training program. We usually develop these executive and in-house programs in ‘partnership’ with our collaborators and clients, such as:
- Foundations
- Business schools and universities
- Business
- Public administrations.
Our approach is to support entrepreneurs and intrapreneurs to design and develop their scalable platform business strategy within the larger ecosystem. The manager of incumbent business learn to anticipate the impacts of new platform entrants and react to the emerging challenges.
Attendants
- Entrepreneurs with ambition to develop high growth companies.
- Managers interested in transforming their business.
- All those with an interest in digital platforms and the platform-based economy.
Concept
- Presentations and debate.
- The students develop a group work during the course.
- Classes are complemented by online work.
As a general rule we recommend 6 modules each of 4-8 hours. Each module consists of two sessions:
- 1 session of papers and debate.
- 1 session of practical application workshop.
It is advisable to leave several days between the modules that allow:
- Learning through reading and exercises.
- Involvement of colleagues and organization.
We are also flexible to co-design the program to specific circumstances.
Contents
- The ‘boom’ of platforms
We will immerse in the world of digital platforms and their role in the digital transformation and the fourth industrial revolution; and we will learn how platforms create entirely new markets and transform existing ones. We will learn about different perspectives and platform models and learn to recognize their key characteristics.
- The platforms ‘unboxed’
Learn how the understanding on the management of the platforms has evolved. The management literature has evolved from the mechanical optimization of platform infrastructures to the coordination of ecosystems of digital platforms that involve actors with different roles and ambitions. As a result, the unit of analysis for organizing a business has changed from a company to a business ecosystem.
- Scenarios of the platform-based economy
We will explore different scenarios of the evolution of the economy based on the platforms and the consequences of the platforms both in the economy and its implications in different sectors that force managers in both companies and public administrations to redesign their strategies and operations. We will raise awareness about the advances in different regions (US, Asia, Europe …).
- Strategies and business models of platforms
We will learn the essence of planning and strategic design of digital platforms. We will explore different radical and disruptive business models and discuss current cases to identify their strategies and value creation. We will know different tools to facilitate the strategic design of platforms.
- Platform architecture
We will immerse ourselves in the technical challenges of how to build a platform that is attractive to engage and that creates value for the entire ecosystem of users.
We learn how to provide the tools and services that facilitate all the users and to design the scaling up of business. We will explore different technologies, for instance blockchain, how to monetize and create trust.
- Roadmaps for platforms
The success of platforms depends largely on their ability to generate network effects and achieve increasing returns. We study strategies how to achieve these effects and how to overcome the problem of ‘chicken and egg’. We learn how to plan the development of the platform and its ecosystem to achieve the desired vision. We will also explore the relationships between the platforms and their ‘stakeholders’, including relations with public administrations.
To know more contact: info@if-institute.org
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